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Two stories. Two souls. One way of experiencing the lake.
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A place. An experience. A viewpoint on Lake Maggiore.
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elevate your senses
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Slow down. Savor. Let yourself be taken elsewhere.

Welcome to
The Flag

The new lounge destination in the heart of Pallanza, directly overlooking the sparkling waters of Lake Maggiore.

Two levels, two souls, one vision: to offer a sensory experience that goes beyond a simple aperitif. Here, every detail is designed to welcome, amaze and relax.

Elevate your senses

opening hours 7/7

Sky Lounge Bar: 6 p.m. – midnight
Pier: 9:30 a.m. – 9 p.m.

An oasis suspended between sky and water

On the second floor, the Sky Lounge Bar dominates the view with a 250-square-meter terrace from which to enjoy cinematic sunsets, signature cocktails and select DJ sets.

On the ground floor, the Molo Bar welcomes guests in a more informal but still curated atmosphere, perfect for a lake-view stop or a toast by the shore.

Elevate your senses

Design location, Italian spirit

Whether you're looking for the perfect place for a refined aperitif, an evening with friends, a private event, or a relaxing moment during a lake trip, The Flag is your new flag to plant over pleasure.

Every corner of The Flag is designed to offer an immersive experience, amid natural materials, sophisticated palettes and soft atmospheres. Contemporary furnishings meet Italian craftsmanship, creating the perfect balance between understated luxury and authentic comfort.

The lights are warm, the music enveloping, the colors recall the nature of the lake and its refractions. There is no background noise, just the feeling of being exactly where you are supposed to be.

Viale delle Magnolie, 8 – Pallanza (Verbania)